Engagement rate measures how actively your audience interacts with your content. It’s calculated based on the total number of likes, comments, shares, and saves divided by the number of followers, multiplied by 100 to get a percentage.

A "good" engagement rate varies depending on the industry and audience size. As a general benchmark:Above 6%: Excellent engagement.4-6%: Very good engagement.2-4%: Average engagement.Below 2%: Needs improvement.

Smaller accounts (e.g., micro-influencers with 1,000–10,000 followers) often have more personal connections with their audience, resulting in higher engagement rates. Larger accounts may have a broader but less engaged audience.

Yes, content type significantly impacts engagement:
‍Reels and videos tend to have higher engagement due to their interactive and visual nature.
‍Static posts might get fewer interactions but can perform well with compelling captions or visuals.
‍Stories engagement isn’t calculated the same way but reflects through direct responses and reactions.

Yes, engagement rates differ by industry. For example:
‍Fashion/Beauty Influencers: 3-5% is typical.
‍Travel/Lifestyle Influencers: 4-8% is common.
‍Fitness/Health Influencers: Often see higher rates, around 5-8%.

To get a better understanding on how the account is performing. You need to know if the audience is engaging well with the influencer's content, otherwise, how can you select the best performing influencers ?

We calculate Instagram's profile engagement rate using the user's last 30 posts. We take the average likes and comments in regard of the profile's followers count

First of all it's totally FREE! No catch there. We use live data to calculate the profile engagement and do the calculation across 30 posts. In addition, We remove outliers from the calculation (Viral posts) whch gives you a real understading of the actual profile engagement.