We calculate Instagram's profile Fake Followers Percentage using industry standards that are in regards of engagement rate. We take a look at the engagement rate of a profile and compare it with the average engagement of profiles with the same niche and followers count. It gives us an estimation of the profile fake followers.

Instagram Fake Followers are accounts that are automated and follow profiles. Usually Fake Followers don't have a profile picture or a bio, have no followers and post generic comments under the profile's posts.

You can at first glance spot if a profile might have fake followers. Profiles with fake followers usually have a very low engagement rate in regards of their followers count. If you scroll through a profiles that has 1M followers while their posts only have a few hundeads likes, they probably have fake followers !

Instagram Fake Followers create an illusion about the profile performance. You will end up paying big buck for a profile that has a huge following, but the majority of his followers are bots that can't be interested in your products. It's a waste of time and money, you're better off working with smaller accounts with a high engagment rate